Our Story

 

About Us

Timeless Knitwear, Thoughtfully Made

At Becca Marie, we believe knitwear should last longer than a single season. Born in regional New South Wales, our brand was created to offer a better alternative to fast fashion—knitwear that’s affordable, breathable, durable, and timeless.

Our Story

Becca Marie was born out of a frustration with synthetic, fast fashion knitwear that just didn’t last. Season after season, our founder found herself replacing pieces that pilled, lost their shape, and left her feeling uncomfortable. She longed for something better—natural, timeless knitwear that felt as good as it looked and was affordable.

That’s why Becca Marie was created: a label dedicated to designing 100% cotton knitwear that stands the test of time.


Designed in regional NSW and ethically crafted by skilled artisans in Bali, every Becca Marie piece brings together quality craftsmanship, sustainability, and effortless style.

Our Philosophy

At Becca Marie, we believe in:

  • Slow fashion over fast trends for sustainability.

  • Natural fibres over synthetic blends for durability and comfort.

  • Craftsmanship and care over mass production.

We reject throwaway culture and choose to create pieces that you’ll wear and love for years to come at an affordable price point. Our 100% cotton knitwear is breathable, soft, and designed to maintain its beauty season after season.  

Our Journey

What began as a personal mission to find better knitwear has grown into a brand committed to quality and sustainability. From sourcing premium cotton to working with ethical production partners in Bali, every step of our journey has been driven by purpose.

In 2023, Owner and Creative Director Rebecca Kiley embarked on a journey that would redefine knitwear in the Australian fashion market. With a passion for quality and a keen eye for design, Rebecca launched Becca Marie Knitwear with a bold mission: to deliver knitwear that was not only affordable and beautiful but also made from natural fibres. 

As a lifelong lover of knitwear, Rebecca understood the importance of timeless styles and that cotton offered unparalleled softness, breathability, and durability, making it the perfect choice for knitwear that would stand the test of time. With this vision in mind, Becca Marie Knitwear was born.

Creating beautiful knitwear pieces that can be worn while enjoying the simple moments in life is our ultimate goal. As we look to the future, Becca Marie Knitwear remains committed to making a positive impact on the world of fashion and beyond. With each new collection, we strive to inspire confidence, creativity, and sustainability in our customers, one stitch at a time. Join us on our journey as we continue to knit together style, ethics, and elegance for generations to come.

We’ve gone from idea to reality, and this is just the beginning. We invite you to join us as we continue to grow—creating knitwear designed to live with you, not outlive you.

Our Process

Every Becca Marie piece begins with thoughtful design in our regional NSW studio. We focus on creating timeless silhouettes that transcend trends, using only 100% premium cotton for breathability and durability.

Our production takes place in Bali, where experienced artisans bring our designs to life with ethical craftsmanship and attention to detail. The result is knitwear that feels incredible to wear and is made to last—season after season.

Our Mission

Our mission is simple:
To bring back the art of well-made and affordable knitwear—crafted from natural fibres, designed for longevity, and made to be loved for years.

We’re proud to offer an alternative to fast fashion, proving that sustainability, affordability and style can go hand in hand.

Where to Find Us

While we continue to grow, we proudly offer our collection exclusively through pop-up events and market stalls. These events allow you to feel, try on, and experience our knitwear in person.

We announce all upcoming locations via Instagram and our email community, so be sure to follow us @beccamarieknitwear and join our mailing list to be the first to know where we’ll be next.